Public Relations Campaigns Lab Report Example | Topics and Well Written Essays - 2500 words - 1

Public Relations Campaigns - Lab Report Example It is necessary to tackle areas of the public relations campaign that are essential for the success organization of the Olympic Games. The main area of focus will be the 2012 London Olympic Games. Olympic Games have emerged as a significant international sporting event where several persons take part in diverse competitions. The event is held after every four years. It involves the participation of more than two hundred countries at any given time. Although the events are of international status, only good public relations exercise can ensure the success of the games. The organizers of such events have dedicated immense resources towards the public relations campaigns. A good example was the latest Olympic Games that held in London in the United Kingdom in the year 2012. The Olympic Games held in London majorly achieved its main objectives because many participants received their medals and raised the flag of their nations into the international limelight. However, there are doubts concerning whether the brand sponsors of the Olympics achieved their goals of conducting the public relations campaign for the games. While it is true that the games boosted the recession threatene d economy of the United Kingdom, the same cannot be true about all the products available for sale during that period (Matera & Artigue, 2010). A global public relations group called ECCO conducted an international survey on the effects of public relations campaign on the London 2012 Olympic Games and generated several findings. There is a wide held belief that the event changed Britain’s image on the positive note. It helped boost international trade and tourism for Britain. As a result, there have been increased positive perceptions about the products and services from Britain among the world community (Gregory, 2010). The intense public relation campaigns allowed the United Kingdom to