The Triumph of Humility and Fierce Resolve :: Article Review, Jim Collins

Level 5 Leader Author Jim Collins (2005) in his article, Level 5 Leadership: The triumph of humility and fierce resolve (Collins, 2005), presents a compelling evidence for the need to have what he describes as â€Å"Level 5 leadership† at the helm, in order for organizations to reach high performance status (Collins, 2005). Collins stated that â€Å"Level 5† refers to the highest level in a hierarchy of executive capabilities that were identified during our research (Collins, 2005, p. 138). However, the original intent of Collins research was based on his pursuit to identify if a good company can become a great company (Collins, 2005). How Collins reached the concept of the Level 5 Leader can be linked to his research methods and findings. With 22 research associates at hand, Collins (2005) â€Å"set out to answer one, question: Can a good company becomes a great company and, if so, how?† (Collins, 2005, p. 139). To identify the companies he would research it appeared that Collins needed to make certain the organizations level of success was identified from a credible source. To achieve this, Collins selected to investigate companies noted as Fortune 500 companies from 1965 to 1995 (Collins, 2005) . In doing so, his foundational research approach was established. Through more analysis the final group described as good- to- great companies was narrowed down to 11 companies. â€Å"Those that made the cut averaged cumulative stock returns 6.5 times the general stock market for the 15 years after the point of transformation† (Collins, 2005, p. 139). In his attempt to rule out any issues with sustainability, the research identified companies that had obvious change, but the change did not last (Collins, 2005). These companies ended up being cut from the final group. Collins included both qualitative and quantitative method for this research to get through the final stretch (Collins, 2005). The researchers analyzed data, reports, and conducted interviews (Collins, 2005). Eleven companies meet the standards of a good to great company (Collins, 2005). The article noted that, â€Å"Level 5 easily made it into the framework as one of the strongest, most consistent contrasts between the good-to-great and the comparison companies† (Collins, 2005, p. 139). Meaning that, the organizations identified as good-to-great had leaders at the helm that met Collins definition of a Level 5 Leader. He describes then as a leader who â€Å"Builds enduring greatness through a paradoxical combination of personally plus professional will† (Collins, 2005, p.

Report on Web Programming

INTRODUCTION TO HTML What is HTML? The explosive growth of the World Wide Web is relatively unprecedented, although it resembles the desktop publishing revolution of the early and mid-1980s. As personal computers became more common in homes and offices, people began to learn to use them for document creation and page layout. Although early word processing programs were not terribly intuitive and often required memorizing bizarre codes, people still picked them up fairly easily and managed to create their own in-house publications.Suddenly, the same kind of growth is being seen as folks rush to create and publish pages of a different sort. To do this, they need to learn to use something called the Hypertext Mark-up Language (HTML). HTML at a Crossroads HTML and the World Wide Web in general are currently in a stage of development similar to that of the desktop publishing revolution. Still working to reach maturity as a standard, HTML is feeling the same growing pains that early word p rocessing programs did-as more users flock to HTML, there is a growing need to standardize it and make it less complex to implement.These days, word processors are much more intuitive than they were 15 years ago. There are fewer codes and special keystrokes required to get something done. The applications have matured to the point where most of the low-level formatting is kept hidden from the user of the application. At the same time, the printed page is now more completely mirrored on the computer screen, with accurately represented fonts, emphasis, line breaks, margins, and paragraph breaks. Although programs are quickly being developed to offer similar features for HTML development, these tend to be less than ideal solutions.Currently then, anyone who decides to learn HTML is going to have to know some codes, memorize some syntax, and develop pages for the World Wide Web without the benefit of seeing all the fonts, emphasis, and paragraph breaks beforehand. But anyone who has had any success with word processing programs of ten or 15 years ago (or desktop publishing programs as recently as five years ago) will have little or no trouble learning HTML. Ultimately, you'll see that HTML's basic structure makes a lot of sense for this emerging medium-the World Wide Web.And, as with most things computer-oriented, you'll find that once you've spent a few moments with it, HTML isn't nearly as difficult as you might have originally imagined. A Short HTML History HTML developed a few years ago as a subset of SGML (Standard Generalized Mark-up Language) which is a higher-level mark-up language that has long been a favorite of the Department of Defense. Like HTML, it describes formatting and hypertext links, and it defines different components of a document.HTML is definitely the simpler of the two, and although they are related, there are few browsers that support both. Because HTML was conceived for transmission over the Internet (in the form of Web pages), it is muc h simpler than SGML, which is more of an application-oriented document format. While it's true that many programs can load, edit, create, and save files in the SGML format (just as many programs can create and save programs in the Microsoft Word format), SGML is not exactly ideal for transmission across the Internet to many different types of computers, users, and browser applications.HTML is more suited to this task. Designed with these considerations in mind, HTML lets you, the designer, create pages that you are reasonably sure can be read by the entire population of the Web. Even users who are unable to view your graphics, for instance, can experience the bulk of what you're communicating if you design your HTML pages properly. At the same time, HTML is a simple enough format (at least currently) that typical computer users can generate HTML documents without the benefit of a special application.Creating a WordPerfect-format document would be rather difficult by hand (including all of the required text size, fonts, page breaks, columns, margins, and other information), even if it weren't a â€Å"proprietary†-that is, nonpublic-document format. HTML is a public standard, and simple enough that you can get through a book like this one and have a very strong ability to create HTML documents from scratch. This simplicity is part of a trade-off, as HTML-format documents don't offer nearly the precision of control or depth of formatting options that a WordPerfect- or Adobe PageMaker-formatted document would. Marking Up TextThe most basic element of any HTML page (and, therefore, any page on the Web) is ASCII text. In fact, although it's slightly bad form, a single paragraph of regular text-generated in a text editor and saved as a text file-can be displayed in a Web browser with no additional codes or markings An example of this might simply be: Remember that HTML-formatted documents aren't that far removed from documents created by a word processing prog ram, which are also basically text. Marking up text, then, simply means you add certain commands, or tags, to your document in order to tell a Web browser how you want the document displayed.One of the most basic uses for HTML tags is to tell a browser that you want certain text to be emphasized on the page. The HTML document standard allows for a couple of different types of emphasis including explicit formatting, where you choose to make something italic as opposed to bold, or implicit formatting, where it's up to the browser to decide how to format the emphasized text. Using part of the example above, then, an HTML tag used for emphasis might look something like this: Welcome to my home on the World Wide Web.In this example, and are HTML tags that tell the Web browser which text (in this example, my home) is to be emphasized when displayed. The browser isn't just displaying regular text; it has also taken into account the way you want the text to be displayed according to the HTM L tags you've added. Tags are a lot like margin notes you might make with a red pen when editing or correcting term papers or corporate reports. After you've entered the basic text in a Web document, you add HTML mark-up elements to tell the browser how you want things organized and displayed on the page.In most word processing documents, the â€Å"mark up† that describes the emphasis and organization of text is hidden from the user. HTML, however, is a little more primitive than that, as it allows you to manually enter your text mark-up tags to determine how the text will appear. You can't do this with an MS Word document, but, then again, MS Word documents aren't the standard for all Web pages and browsers on the Internet! The World Wide Web and Web Servers Probably the most important thing to remember about the World Wide Web and the Internet in general is that they are global in scale and often a very cooperative venture.Information on the Web tends to be distributed arou nd the world, and it's just as easy for you to access a site in New Zealand or Japan as it is to access Web information in your own state. The basic reason for learning HTML is to create pages for the World Wide Web. Before you start, though, you'll want to know a little about how this whole process works. We'll begin by taking a look at Web browsing programs, then we'll talk about how the World Wide Web works, and we'll discuss some of the terms associated with surfing the Web.Finally, we'll round out the discussion by talking about the Internet in general and the different services available on the Internet and how they interact with the Web. What's the World Wide Web? The World Wide Web is an Internet service, based on a common set of protocols, which allows a particularly configured server computer to distribute documents across the Internet in a standard way. This Web standard allows programs on many different computer platforms (such as UNIX, Windows 95, and the Mac OS) to pro perly format and display the information served.These programs are called Web browsers. The Web is fairly unique among Internet services (which include Internet e-mail, Gopher, and FTP) in that its protocols allow for the Web server to send information of many different types (text, sound, graphics), as well as offer access to those other Internet services. Most Web browsers are just as capable of displaying UseNet newsgroup messages and Gopher sites as they are able to display Web pages written in HTML. This flexibility is part of what has fueled the success and popularity of the Web.Not only do the Web protocols allow more interactive, multimedia presentations of information, but the typical Web browser can also offer its user access to other Internet resources, making a Web browser perhaps a user's most valuable Internet application. The World Wide Web is the youngest and most unique of the Internet services. Its protocols allow it to transmit both text and multimedia file format s to users, while also enabling Web browsers to access other Internet services. The Web is based on a concept called hypertext, which means that text within the paragraphs on a Web page is designed to act as links to other Web pages.There is no hierarchy on the Web, which is only loosely organized by this system of links. Other services that can be accessed via the Web include Gopher, WAIS, UseNet, e-mail, and FTP. Each of these older Internet services has its own scheme for formulating addresses. Most of these services require a server computer of some sort to allow Internet applications to access their information. These server computers have specific addresses on the Web which you need to know in order to contact them. The World Wide Web is the youngest and most unique of the Internet services.Its protocols allow it to transmit both text and multimedia file formats to users, while also enabling Web browsers to access other Internet services. The Web is based on a concept called h ypertext, which means that text within the paragraphs on a Web page is designed to act as links to other Web pages. There is no hierarchy on the Web, which is only loosely organized by this system of links. Other services that can be accessed via the Web include Gopher, WAIS, UseNet, e-mail, and FTP. Each of these older Internet services has its own scheme for formulating addresses.Most of these services require a server computer of some sort to allow Internet applications to access their information. These server computers have specific addresses on the Web which you need to know in order to contact them. Creating Basic HTML Documents It is important to realize that an HTML document must be built on a very specific framework. This framework, in its simplest form, consists of three sets of matched container tags. A tag is a simple markup element, and always takes the form . A container is a pair of HTML tags of the form . You can think of the element as turning something on, while t he turns that same thing off.For example, consider this line of HTML: This is in Italics. But this isn't. The first HTML tag, , turns on italics. The second tag, , turns them off. When displayed on-screen, this line of text would look like this: This is in Italics. But this isn't. The tags themselves don't appear on-screen. They just tell the browser program how to display the elements they contain. The simplest possible HTML document is given in Listing 4. 1. The entire document is enclosed in the container tags. The first part of the document is encapsulated in the container, which itself contains a container.Finally, the body of the page is contained in a container. The Simplest HTML Document A Very Basic HTML Document My name is Ogbonnaya Stephen Success. The most fundamental of all the tags used to create an HTML document is, not surprisingly, the tag. This tag should be the first item in your document and the corresponding end tag, , should be the last. Together, these tags in dicate that the material contained between them represents a single HTML document (refer to Listing 4. 1). This is important because an HTML document is a plain text ASCII file.Without these tags, a browser or other program isn't able to identify the document format and interpret it correctly. Brief Introduction to PHP What is PHP? PHP stands for PHP: Hypertext Preprocessor PHP is a server-side scripting language, like ASP PHP scripts are executed on the server PHP supports many databases (MySQL, Informix, Oracle, Sybase, Solid, PostgreSQL, Generic ODBC, etc. ) PHP is an open source software PHP is free to download and use Basic Requirements in Working with PHP Notepad++ Xampp server Web Browser 2. 5. 2 SOFTWARE DEVELOPMENT TOOL NOTEPAD++; Notepad++ is a text editor and source code editor for Windows.Fig 2. 5. 2a Screen shot on Notepad++ XAMPP; is a free and open source cross-platform web server solution stack package, consisting mainly of the Apache HTTP Server, MySQL database, and interpreters for scripts written in the PHP and Perl programming languages. X (meaning cross-platform) Apache HTTP Server MySQL PHP Perl The program acts as a free web server capable of serving dynamic pages. XAMPP is available for Microsoft Windows, Linux, Solaris, and Mac OS X, and is mainly used for web development projects. This software is useful while you are creating dynamic webpages using programming languages like PHP, JSP, Servlets.Uses Officially, XAMPP's designers intended it for use only as a development tool, to allow website designers and programmers to test their work on their own computers without any access to the Internet. To make this as easy as possible, many important security features are disabled by default. In practice, however, XAMPP is sometimes used to actually serve web pages on the World Wide Web. A special tool is provided to password-protect the most important parts of the package. XAMPP also provides support for creating and manipulating databases i n MySQL and SQLite among others.Fig 2. 5. 2b XAMPP control Panel Application 2. 5. 3 Basic PHP Syntax A PHP scripting block always starts with . A PHP scripting block can be placed anywhere in the document. A PHP file normally contains HTML tags, just like an HTML file, and some PHP scripting code. Below, is an example of a simple PHP script which sends the text â€Å"Hello World† to the browser: Fig 2. 5. 2 A simple program in PHP using notepad++ The output of this will be gotten by making sure that my xampp server is running and putting in the right address in my web browser. Fig 2. 5. b showing webpage output displaying â€Å"Hello World†. Each code line in PHP must end with a semicolon. The semicolon is a separator and is used to distinguish one set of instructions from another. There are two basic statements to output text with PHP: echo and print. In the example above we have used the echo statement to output the text â€Å"Hello World†. 2. 5. 3 Comments i n PHP In PHP, we use // to make a single-line comment or /* and */ to make a large comment block. Below is a simple program showing single comment line and multiple comment line Fig 2. 5. showing comment line Below is a simple PHP code on PHONEBOOK. This program is able to Add and Delete Name and Phone number in a Phonebook. Fig 2. 5. 4 Output for Adding Data in a Phone Book. From the Output above adding contact name and Phone number, saves the data into the Phone book. While deleting contact also deletes Name and Phone Number in the Phone book. Fig 2. 5. 5; Output after adding Contact Name and Phone number in a Phonebook. The code shown below is a Code Behind file for the sample Phone Book Application that was developed using PHP/MYSQL. Code Behind File

Night Essay - 1084 Words

World War II and the diseased mind of Hitler were the factors the led to the Genocide. People who were not the superior race in Hitler’s opinion did not deserve to live. Jews were the target of the extermination. To establish his plan Hitler created Concentration Camps, where people were forced to work. Those that were considered useless became fuel for the gas chambers and crematory. Hitler’s long term goal was to wipe out all the Jews. In the novel, Night, by Elie Wiesel, the author retells the unforgettable hardship and suffering that he goes through while he is in the concentration camps. In this novel, Elie helps us realize and visualize the brutality and madness of the camps and SS officers. His struggle for survival and the horror†¦show more content†¦At the end Elie, his father, and other prisoners are moved to a different concentration camp, called Buchenwald. They have to travel in the bitter cold, which prevented many people from reaching the planned destination. The snow became their eternal resting place. Fortunately Elie and his father survived, or was it unfortunate? If they gave up death would become their way of escaping. When they finally reach Buchenwald Elie’s father becomes very sick and develops a disease called dysentery, which is an infection of the lower abdominal track producing pain. Even at this time Elie stays by him, but he discovers for himself it’s very hard to keep himself and his father alive. â€Å" I gave him what was left of my soup. But it was with a heavy heart. I felt that I was giving it up against my will†. He himself is very hungry, but he manages to share the food with his ill father. â€Å" Invalids were allowed to stay in the block. So I would be an invalid myself. I would not leave my father† Eliezer’s fear however prevents him from helping his father when the SS officer violently stroked him on the head. Even thoug he loved his father with all his heart he also found him a big burden, he became relived when his father died on January 29. When he learned of his fathers death those were the thoughts that occupied his mind,† I did not weep, and it pained me that I could not weep. But I had no more tears. And, in depth of my conscious, could I have searchedShow MoreRelatedShadow of the Night619 Words   |  3 PagesShadow of the Night On a freezing, dark blue night of Li, in the Village of Li-Marta. This was an old little village, the houses were nothing but ash and rubble except an old abandoned barn. The barn had creaking floor boards and a rotten wooden roof. In this abandoned barn there lived a young and confident farm boy; his clothes were ragged and full of holes. The young boy was called Rye named after the agricultural god Ren-Rye. As Rye was sitting on the creaking floor boards a thought hit himRead MoreThe Night By Elie Wiesel904 Words   |  4 PagesIn Night by Elie Wiesel, the author reflects on his own experience of being separated from his family and eventually his own religion. This separation was not by any means voluntary, they were forced apart during the Holocaust. Wiesel was a Jew when the invasion of Hungary occurred and the Germans ripped members of his religion away from their home in Sighet. A once peaceful community where Wiesel learned to love the Kabbalah was now home to only dust and lost memories. Most members of that JewishRead MoreNight, By Eliezer Wiesel1585 Words   |  7 Pages There are many important themes and overtones to the book Night, by Eliezer Wiesel. One of the major themes from the book includes the protagonist, and author of his memoire, Elie Wiesel’s ever changing relationship with God. An example of this is when Moche the Beadle asked Elie an important question t hat would change his life forever, as the basis of his passion and aptitude for studying the ancient texts and teachings of Judaism, â€Å"When Moche the Beadle asked Elie why he prayed, Elie couldn tRead MoreNight Market Marketing Essay833 Words   |  4 Pages Preparing for Night Market Success Its funny how some night markets transform almost magically into something romantic even. Is it because of the moon, the lighting, the food, the music or the people? I believe its all of those features that make a momentous night at the market. In light of this, we believe market booths have the ability to return higher profits after dark. Therefore, we have come up with several key ideas to prepare your market stall for night success. Most vendors relyRead MoreStarry Night971 Words   |  4 PagesStarry Night is a beautiful painting, representational in the type of art. The size of the painting is 29 in. by 36  ¼ in., and oil on canvas were the materials used. Van Gogh is using an expressive quality and an emotionalism viewpoint. On the left side of the painting, there is a group of black lines that curve in waves upward, coming to a point. To the lower right, there is a small town that leads up to hills and then mountains. The painting is set at night, and the sky is a wondrous swirl of burstingRead MoreThe Night Sky - Original Writing926 Words   |  4 PagesIt was a dark and stormy night, the wind blows as the ghostly moonlight filled the darkness. George the highwayman made his way toward Bess the innkeeper’s daughter. She was gazing out the window when the two of their eyes met. Hers, black as the night sky, and a dark red love knot placed on her hair. A red dress made of the fabric silk. Her h air was a dark brown, but could have been mistaken as black. Her outfit fit her personality as much as it did the highwayman. I hope he loves poetry.Read MoreSummary Of Night By Eli Wiesel1561 Words   |  7 PagesNight by Eli Wiesel Amrinder Bhuller P.2 Author: The author of Night is Elie Wiesel. In my opinion, he did a very good job in writing this story! Eli was born on September 30, 1928. Eli is currently 86 and has written a lot of books. Eli had served as a prisoner Auschwitz and other concentration camps. He wrote all his experiences in this book. The Night talks about his experiences in these concentration camps and all he went through. Everything is probably historically correct because he wentRead MoreThe s Night - Original Writing1526 Words   |  7 PagesEverything that happened in Elie Wiesel’s night. I will see, smell, and feel the holocaust through the eyes of Wiesel. â€Å"Alright, uh, Yavin. Nice name. I’m Mr. Hiraku. Are you ready?† the teacher asked, looking down at his chart for my name. â€Å"Yes sir.† I answered, a bit shakily. I had used VR before for video games, but never for something so important. â€Å"Alright. I’m going to read you off some side effects involved with this experience. ‘While participating in the Night VR experience software, you may encounterRead MoreNight, Hope, By Elie Wiesel1580 Words   |  7 Pagesthey grabbed onto it as tightly as they could. Throughout Elie Wiesel’s memoir, Night, hope is a recurring theme. Elie and the people he was around were living in the darkest of conditions, but they still were able to shine a bright light on their situation. They remained hopeful, and this inspired the world. Putting all of this together, it is evident that the theme of hope was demonstrated throughout the book Night because Elie and the Jewish people tried to remain hopeful as they were forced intoRead MoreNight Time Tour951 Words   |  4 Pagesonce more at the sea where the sunset splattered colors of red and orange on the rough surface of blue and violet. Although the boardwalk was lively with smells of French fries and the cries of s eagulls, I nuzzled into the car seat and waited for the Night Time Tour to begin. I absolutely loved long car rides; it was the perfect excuse to let idle thoughts roam and to isolate myself from the world. I only observed the outside through the window of the family van, my personal theater. The images that

Culture Can Be Both An Asset And A Liability - 1571 Words

Question: Culture can be both an asset and a liability to an organisation Ravasi and Schultz (2006) wrote that Organizational culture is shared values and ideas that guide appropriate behaviour for various situations in the organization. Culture is created for people in an organization to behave consistently, which encompasses identical values, beliefs and principles of all the members (Needle 2010). Therefore, the culture in an organization can affect the ways of its members in work strategy and performance as well as interaction with colleagues, clients and stakeholders. In addition, organizational culture also have significant impact on the employees sense of identity with their organizations. As a result, organizational culture has always been treated as an important attribute for an organization’s effectiveness (Deal and Kennedy, 1982; Peters and Waterman, 1982). If the culture for an organization is valuable, supportive and positive, it would be an asset for the organization, which leads to satisfied financial performances. On the contrar y, firms with negative and invaluable culture will bear liability resulting from such culture and hence make the organization less competitive. A valuable culture has significant positive economic value for an organization. Firms with valuable culture are more likely to engage in activities that can make profits for them. These activities have impose a positive economic effect on companies, which lead to strong performance ofShow MoreRelatedOrganizational Culture : Employee Growth Or Over Dependency?1532 Words   |  7 Pagesâ€Å"Culture can be both an asset and a liability to an organization† Culture is the shared principles and traditions that influence the ways its member perform. Culture within a business organization can be the difference between a good and a great company, this essay will discuss both positives and negatives of a strong culture then make a final decision about each aspect. The topics that will be covered in this essay are; Consistency or Inertia?, Strong company or flexible company? Easier hiringRead MoreMergers and Acquisitions (M A) Mergers and acquisitions (MA) is an important area of corporate800 Words   |  4 Pagesinterest or asset. In a merger, the parties negotiate how relative value will translate into the amount of ownership each party will have in the new company. In an acquisition, the parties negotiate how the relative value contributed to the new enterprise will translate into the purchase price. A merger does not require cash and may in some cases be accomplished tax-free for both businesses but it is not so in acquisition. 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Also, they could help with distribution. A warehouse could be made available, and it should be located close to the factory. Distribution logistics can be outsourced to local transport services on contracts, using special containers brandedRead MoreOrganizational Culture At Ivey Business Journal1351 Words   |  6 PagesOrganisational culture shared among all the members, with its values, principles, traditions and methods of working. It determines how an organisation functions, from industry side to individually. It could be an important asset which, if not managed well, can be a critical liability for the organisation. 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In general, GAAP utilizes a rule based approach, its straight forward in exactly what is allowed and what is taboo. This fits mirrors a low context culture, such as the United States, where communication is concrete. On the other hand, IFRS leaves more room for interpretation and is a little more open ended. This is befitting of high context cultures such as China, where communicationRead MoreTootsie Roll Loan154 8 Words   |  7 PagesInc. will be preparing a loan package to maintain ultimate company performance, maximize the company’s profits, and increase the shareholder’s value. Tootsie Roll Industry Inc. will be applying for a loan that will increase the company’s total liability by $17,449.50. A perfect loan package includes a concise executive summary that focuses primarily on the ratio analysis of the financial statement, justification for the loan, and explanation of how the company intends to use loan. 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Strengths in the SWOC Analysis of JP Morgan Chase: JP Morgan Chase is a leading player in the global financial services: JPMC has operations in over 100 countries and serves

The Political Implications of Accounting and Accounting...

D Solomons, The Political Implications of Accounting and Accounting Standard Setting, Accounting and Business Research, 1983 COPYRIGHT WARNING NOTICE This course reading may be used only the for the University’s educational purposes. It may be a copyright work, or an extract of a copyright work, copied under copyright licences. You may not copy or distribute any part of this course reading to any other person. Where this course reading is provided to you in electronic format you may print from it for your own use, only. You may not make a further copy for any other purpose. Failure to comply with the terms of this warning may expose you to legal action for copyright infringement and/or disciplinary action by the University. SPRING†¦show more content†¦So regulation is necessary to secure what everyone wants. For Ihe history or this early period. see Stephen A Zelf. Forging Accoullting Prillcipfe5 ill Fire COl/lltrU!s illinOIS. 1972) The third argument appeals tn the limited capacity of receivers of inrormation to interpret and ACCOUNTING AND B US INES RESEAR CH use it. This point is expressed by Peter Bird as follows : Where communication i restricted either by the limited signal capacity or by the limlled attenlion of the receiver, the challenge is to convey as much meaning as possible wilhin these constraints. The receiver mllst be clear what each message means; Ihe semantic noise of uncertainty or misunderstanding can prevent any clear meaning from reaching Ihe receiver. Th e more standing orders that can case for requiring those who prepare financial statements, and perhaps those who use them. to sacrifice some preferred modes of behaviour in order to gain from the similar sacrifices made by others. The FASB uses an analogy with driving behaviour to reinforce Ihis point : Like mOlorists who observe Iraffic laws in the interest of their own and general lraffic safety, so long as others do the same. in general, Ihose who have 10 subordinate Iheir individual prerercnccs to observe common accounting be agreed in advance regarding terminology, selection and even form of messages. the more of IheShow MoreRelatedCurrent Financial Reporting Standards On The Workplace Essay1744 Words   |  7 PagesCurrent Financial Reporting Issues It is incontestable that international financial reporting standards (IFRS) are in vogue and global conformity theoretically on the doorstep as about 100 countries implement standard financial regulations. The idea that uniform reporting standards have the same effect on financial reporting undervalues the contested ability to be flexible in financial reporting and introduces another level of debate on the issue of flexibility and uniformity. Apart from the factRead MoreInternational Financial Reporting Standards On The Workplace Essay1740 Words   |  7 PagesIt is incontestable that international financial reporting standards (IFRS) are in vogue and global conformity theoretically on the doorstep as about 100 countries implement standard financial regulations. The idea that uniform reporting standards have the same effect on financial reporting undervalues the contested ability to be flexible in financial reporting and introduces another level of debate on the issue of flexibility and uniformity. Apart from the fact that the merits of flexibility areRead MoreThe International Accounting Standards Boards1653 Words   |  7 PagesA (a)On 1 January 2005,all the stock exchange listed companies in Europe adopted the International Financial Reporting Standards (IFRS) written by the international Accounting Standards Boards. 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Integrate Marketing Communications Plan for Hotels - Free Samples

Question: Discuss about the Integrate Marketing Communications Plan for Hotels. Answer: Introduction Integrated marketing communications are an important aspect of the marketing strategy of any national or international business. It covers the entire process of communicating with stakeholders at large to fulfill the marketing objectives of the company (Belch, Belch, Kerr Powell, 2014). This assists the firms in enhancing brand awareness and setting the correct brand positioning of the business. This report throws light on the integrated marketing communication or IMC plan for Mermaid hotels and resorts. Mermaid Hotels Resorts (MHR) group comprises of high quality resorts with an upcoming property within the Indonesian archipelago in an island Lombok. The resort is located to the east of Bali and is equipped with the capacity of 220 rooms. The rooms are both island as well as ocean facing with luxurious infrastructural design and state of the art facilities. It is crucial to market the resort to the target customers in an innovative fashion in order to survive competition. This report has paid specific attention to analyzing the target market as well as a designing and defining detailed marketing strategies that are expected to fulfill the sales objectives of the resort. Situation Analysis The situation analysis utilises both internal and external environment information to understand and determine the current position for Mermaids Hotel and Resort and how we fit into the new market we are about to enter. It helps the organisation to determine what is to be done for a better positioning and what potential risks it should overcome, in order to achieve its goals. In such, the company's internal environment (strengths, weaknesses, and external environment), opportunities and threats, are identified. In other words, the SWOT analysis will be utilized. The external environment entails elements outside of the organisation that they could not control (Marketing Solutions, n.d.). Internal environment - Strengths are the positive and engaging aspect which draw the consumers attention and commitment. The weaknesses of an organisation is the disadvantage the company has to its competitors. Internal Strengths Weaknesses - Range of facilities and activities to choose from at the resort - Internationally established (Hawaii, Australia, Fiji, South-East Asia French Polynesia, New Caledonia, Vanuatu) - Loyalty club for frequent guests: point system that allows for guest to redeem for offers and even free accomodations) - Limousine pick ups from ferry terminals in Lombok - New entrant to the market (not well-known like some other competitors) - Amount of land space - Up against a large number of competitors on a small scale and less commercialized island - Rephrase: new environments call for different managing ways-gonna be some inefficiencies that need to be worked out. External environment - Opportunities are occurence of events in the market that allows for the organisation to better its products and/or services, thus allowing for enhancement in their performance and achieving their goals more accurately. On the other hand, threats are obstacles that undermines the company's ability to perform well and is out of their control. External Opportunities Threats - Expansion into Lombok, Indonesia (huge market for tourism) - Increase in brand image and reputation - Newly-established partnerships with local businesses in the region - Less commercialized (as compared to Bali: ability to expand influence) - Competitive market (number of well-established competitors already exist in the market) - Less commercialized (as compared to Bali: less tourist) - Adaptation risk: service expectations may differ across regions Target Market Target market of a business is the set of customers it wishes to service in order to generate sales. The resort stay as well as membership is premium priced and hence it becomes imperative that the target market involves people who can afford the luxury (Price, 2017). In order to define the target market for any business, it is first imperative to divide the market into appropriate segments. The various segments that could be effectively targeted by Mermaid resorts are as below: Demographic: Demographically, business people who travel frequently for work can be targeted by the resort. Owing to the excellent facilities of child care, families with children can be targeted. Psychographic or lifestyle: Premium pricing of the hotel, makes it advisable to target higher income groups of the country. Large level societal clubs can be reached out to conduct their events and meetings. International tourists as well could be targeted to plan their stay with Mermaid resorts. Geographic: The primary target would be the people in Singapore. Behavioral: This segment divides people on the basis of their knowledge about the product. Hence, a brand loyalty program could enable Mermaid resorts to target previous customers. The resort must focus on marketing to the higher income segments of the society especially tourist, families and couples. Corporates could be targeted to utilize the conference rooms. Tie ups with event management firms would garner more crowd for local events. Most couples who are newlywed and travelling for their honeymoons plan lavish vacations and hence they would be an ideal market for the resorts. A lot of high level business executives travel to Lombok and prefer to stay within the top class resorts. These corporate executives could be targeted for the loyalty programs of MHR. The facility of water slides as well as childrens clubs could be leveraged to target families with young children. The parents could conveniently relax or even bring their children along when they are travelling for work. The locals of the island could be offered a premium membership of the health and fitness club. This would serve two purposes, firstly it would increase the footfall at the resort and secondly the tourists could converse with the locals and enhance their knowledge about the island. Determination of the IMC Objectives In this session, the IMC objective to be accomplished in the first year will be clearly define. Sales objective and communication objective will be discussed in detail. Sales objectives What are you going to achieve in $ and cent value? With a budget of 2.1million dollars, be more specific on sales objective. If we sell so and so many rooms, how much do we get in return? 60% on social media advertisements, and we are expecting to attract 10,000 people = 35,000 bookings, so $1.26millions (1 260 000) advertisement minus the income from the bookings = return. Asset. Cash. Money. Income. As the report mention before the Lombok resort will be located on the west coast of the island at Senggigi Beach. It is also the largest hotel property around Senggigi Beach area. The resort will possess 220 rooms. And there will be 115 of the rooms are classified as Ocean View, and 105 rooms classified as Island View. The standard price for a one-bedroom Ocean View room is to be set at US$225 per couple per night. Meanwhile, the standard price for a one-bedroom Island View room is slightly cheaper at US$185 per night. On the other hand, there are 70 of the resort rooms will consist of two bedrooms and 150 resort rooms will consist of one bedroom. The standard price for the two-bedroom Ocean View rooms will be US$325 per night. The standard price for the two-bedroom Island View rooms will be US$285 per night. Besides that, for additional guest, the surcharge of $30 per night per person will be required. The sales objective of the first year of Lombok resort is to generate 35,000 book ing night in total. Therefore, the target revenue for the first year would be around US$8,925,000. For advertising, there will have 40 percent of our budgets goes to 1,260,000. Communication objective Whats our brand image and awareness? How many % do we want to receive? The name of a business can be key of brand image and brand awareness. The name of the hotel is Mermaid Hotel Resort (MHR) which makes people associate with the ocean because mermaid is from ocean. This name also easy distinguish with other hotel in the market. This hotel will also use advertising to attract people through both traditional and new media mainly focus on Singapore market. On the other hand, it is vital to getting staffs of the hotel moving in the same direction to achieve a common goal. In the end, developing brand recognition and brand awareness such as top of mind is also one of our communication objective. Creative Approach Choosing the right way to communicate messages is vital as to how well the organisation will be able to connect with its consumers. Whats more is that the message has to be distinctive, creative, and and able to leave a strong impression besides conveying its main objectives. Message consistency is also important in what the organisation promises and its actions towards consumers - consistency provides assurance and aids in the confirmations of what users might say about the product and company (Duncan, 2005). Message Strategy: Positioning Due to the competitive market in Indonesia, it is critical for Mermaids Hotel and Resort to establish a differentiated position in the consumers mind (Eckerson, 2016). In encoding of the message strategy, Mermaids Hotel and Resort (MHR) has to first understand the strategic triad - finding the connection between the consumer, product/service, and competition. Firstly, understanding the functional aspect of the facilities and MHR itself will answer an important question: why and when would consumer utilise? Secondly, assessing the saturation of the market in Lombok and knowing its competitors. Lastly, analyzing of the targeted audience and market segment to understand their needs and wants. Having knowledge of these three elements is crucial for MHR to successfully establish itself in a foreign market. Mermaids Hotel and Resort message strategy involves the use of positioning strategy where it establishes a differentiated position in its consumers minds versus its competitors. Thus, MHRs message strategy statement will utilise the positioning approach to achieve its IMC objectives. Building on its internationally inaugurated hospitality company foundation, top-notch services and amenities will be provided at higher than competitive prices. The message strategy statement will be paired with a slogan paradise awaits you across all marketing platforms along with the imagery execution technique to achieve consistency. Type of Appeal to be implemented: Emotional Appeal Mermaids Hotel and Resort will execute the emotional appeal, which will essentially focus on the social and psychological needs of prospective guests when conveying the company's messages. The approach and appeal used to attract the attention of consumers forms the underlying content of the message. As such, the execution technique - imagery - is the step in which the appeal becomes an advertisement (Weilbacher, 1984). In reference to the AIDA model, the execution technique will be put to work towards achieving the IMC objectives by attaining prospective guest awareness, interest, desire, and action. The combination of all there components creates a system of codependency, where customers require the one objective to be fulfilled before moving on to the next (Eagle, 2013). In this case, the imagery technique will be used by focusing on visual elements like pictures, illustrations and symbols. An emotional appeal in advertising also means more emphasis on persuading guests with imaginable and accurate illustrations about Mermaids Hotel and Resort. With that, the source has to be credible and information has to be trustworthy (McGraw, 2007). Lastly, using an imagery technique as an execution technique will allow us to give potential guests the final push and encouragement to undertake action - making a booking with MHR - and go on a well-deserved holiday. Another option would be integrating testimonial and endorsement. It allows customers to be able to relate to their favorite celebrity by visiting the same places frequented by celebrities.This will aid in pushing potential guests from being interested to executing the action. However, it must be highlighted in the IMC plan that imagery technique will take precedence over testimonials due to the small customer base and funding constraints of a newly introduced market. IMC Options In order to formulate a marketing plan, it is imperative to consider the effectiveness of various IMC options. These options include digital marketing, social media marketing, affiliate marketing, outdoor marketing and even celebrity endorsements. These are all channels through which any organization can market their products in order to reach out to a target market. Few of these channels are explained as below: Outdoor advertising Once a tourist enters Lombok it is essential that they become instantly aware about the existence of MHR in the area. This is why outdoor marketing in the form of billboards or hoardings across the island must create a buzz. It is important that the hoardings are creatively designed to garner attention of people. For this purpose, MHR must hire an efficient advertising agency. Every billboard has a rating known as Gross ratings point. This is based on traffic, visibility, location and size of the billboard (Fortenberry McGoldrick, 2015). MHR must ensure a higher rating as compared to its competitors as this will evidence a higher number of people crossing the billboard on a daily basis. Digital Marketing This is one of the most important forms of marketing especially in the highly globalized and digitized world that we live in. Digital marketing involves two critical processes which are search engine optimization and search engine marketing (Ryan, 2016). These assist people in easily searching about the resort and the marketing the resort through search engines like Google, Yahoo and Bing (Ledford, 2015). This is specifically crucial for the resort because most of the target customers are tourists. The first thing that tourists do is search their travel plan online. At this stage itself, if MHR can make an impression and mark their presence on the island, then the possibility of people booking the MHR resort increases drastically. Television Advertisements Television advertisements are the most traditional methods of promoting any product to a wide audience groups. The television advertisements must be creatively designed and effectively timed in order to ensure a large viewership. Mermaid resorts must target their family audience with these advertisements. Therefore it is important that the ads are designed in a manner which is suitable for that particular audience. These advertisements must be featured in leading channels of TV which are largely followed and have a strong viewership. Television advertisements may or may not include celebrity endorsements, depending upon the budget demands by various celebrities. Affiliate marketing Tied up with various travel agencies and online portals would assist is gaining traffic on the website. Affiliate market involves performance based marketing where the resorts will reward all the affiliates through which customers can reach out to the resort (Gregori, Daniele Altinay, 2014). This would encourage local travel agents as well as online hotel and flight portals to recommend MHR to their consumers. Social media marketing Social media marketing will involve effective marketing using online platforms such as Facebook, Instagram, Snapchat, Twitter or Pinterest (Tuten Solomon, 2017). This would be successful as the resort already has a strong brand name and a history of over 25 years in the business. MHR could share pictures of the hotel rooms on Pinterest and Instagram. On the other hand, customer attraction, engaging and communication could be conducted using Facebook tags and Twitter hash tags. Social listening forms a very important part of social media marketing. This involves the procedure of being aware about what is being spoken about the brand at all times (Lieberman, 2014). The marketers must make sure that twitter and Facebook mentions are taken seriously, grievances are immediately addressed and compliments are positively reverted Integrated marketing plan for one year For the next one year, the IMC objective for Mermaid hotels and resorts is to generate a total of at least 10,000 bookings in the first year of its business. The average length of stay must be 3.5 night. That makes it a total of 35,000 booking nights in the year. It is also important that the IMC campaign fulfills the objective of creating a positive brand image and enhances brand awareness of the resort. This calls for the need of an elaborate marketing plan. The strategy of the marketing process would be to ensure that the service marketing is offered as a premium service available exclusively to a niche class of society who can afford the luxurious lifestyle offered by the resorts. The brand positioning is absolutely clear throughout the promotional campaign and no discrepancy shall be observed on the same. Since the level of competition is high and most other players are competing on price, it is important that MHR retorts to a differentiated strategy and offers top class services at a higher price. This is known as premium positioning of a product (Armstrong, Kotler, Harker Brennan, 2015). It is crucial for any business to clarify how many people they wish to target through different IMC options mentioned above. The number of people that a particular channel can reach out to is the reach of that channel. The number of people that are expected to buy the product after coming across an advertisement of the product is known as exposure. It is important for any business to analyze their targeted reach and exposure while making a marketing plan. The exposure and reach of our select IMC channels are as given below: IMC Channel and amount of budget in USD $ Targeted audience Reach Exposure Social media $ Millennials, generation Z and young couples 70,000 people per Facebook post 80,000 people per Instagram post 10,000 people on review websites such as TripAdvisor and Yelp! 150 people from Facebook 200 people from Instagram 1000 people from review websites Digital marketing - Booking websites $ People who voluntarily search for holiday destinations E.g. Hotels.com, Booking.com etc. Over 20000 people would search for resorts in Lombok in a month Approximately 50% exposure. Highest exposure id through this channel. Over 7,000 people will make a booking. Travel agency $ 10,000 people using travel agency 1 300 bookings Others Advice from friends and families, some booking is attract by its own website ect. Action Plan The number of times that a particular brand wants its customers to see their advert is known as frequency. Establishing a target frequency enhances the chances of the consumers looking at the advert and hence the chances of them buying the product increases. This frequency must be well calculated. Too low a frequency would reduce brand awareness and give others a competitive advantage. Very high frequency of the ads would appear as some form of spamming and adversely impact the brand reputation and positioning of the resort. A very high frequency makes viewers lose interest in the advertisement and hence the brand. IMC Channel Frequency Social Media 8 Facebook posts a day. 20 Tweets a day (4 tweets between 8am to 3pm, 12 tweets between 3pm to 10pm and 6 tweets from 10pm to 4am) 4 instagram posts a day 2 posts on Pinterest a day Going live on Instagram and facebook once in every three days Television advertisements Ad must be shown 12 times a day on 8 leading channels of the country. Out of 12, 5 ads must be shown between 6pm to 10pm Tentative Budget In the span of one year it is important the brand awareness is created and the positioning of the resort is perfect in the minds of its consumers. Therefore it is crucial to have set targets for all the channels of the IMC plan. The response and the effective of each channel will result in a different target of consumers at different stages, which is why all the channels must be equally catered to and effectively utilized to reach out to a larger consumer base (Luxton, Reid Mavondo, 2015). IMC channel Target Approximate Budget allocated ($1000) Billboards 1. Total 472 billboards in the island (Total area of the island is 4725km square) 2. Change billboard design every 2 months. 700 Travel agency tie ups Tie up with the 10 leading travel agencies of Lombok as well as 5 leading agencies of Bali. 300 Facebook 20k followers and over 1095 posts (365*8). 2920 Instagram 10k followers and over (365*4) 1825 Twitter At least 50k followers and over 1825 (365*20) tweets. 7300 The targeted customer segment can be catered to using these integrated marketing channels. These channels are widely used. However, in order to sustain the efficiency of these channels and ensuring best turnout, it is imperative that the plan is being followed sincerely. The number of Facebook posts and twitter mentions should be maintained. If not, the resort will risk its customers losing interest or even face a reduction in the overall brand awareness of the resort. Outdoor advertising Once a tourist enters Lombok it is essential that they become instantly aware about the existence of MHR in the area. Which is why outdoor marketing in the form of billboards or hoardings across the island must create a buzz. It is important that the hoardings are creatively designed to garner attention of people. For this purpose, MHR must hire an efficient advertising agency. Every billboard has a rating known as Gross ratings point. This is based on traffic, visibility, location and size of the billboard (Fortenberry McGoldrick, 2015). MHR must ensure a higher rating as compared to its competitors as this will evidence a higher number of people crossing the billboard on a daily basis. Digital Marketing This is one of the most important forms of marketing especially in the highly globalized and digitized world that we live in. Digital marketing involves two critical processes which are search engine optimization and search engine marketing (Ryan, 2016). These assist people in easily searching about the resort and the marketing the resort through search engines like Google, Yahoo and Bing (Ledford, 2015). This is specifically crucial for the resort because most of the target customers are tourists. The first thing that tourists do it search their travel plan online. And at this stage itself if MHR can make an impression and mark their presence on the island then the possibility of people booking the MHR resort increases drastically. Affiliate marketing Tie ups with various travel agencies and online portals would assist is gaining traffic on the website. Affiliate market involves a performance based marketing where the resorts will reward all the affiliates through which customers can reach out to the resort (Gregori, Daniele Altinay, 2014). This would encourage local travel agents as well as online hotel and flight portals to recommend MHR to their consumers. Social media marketing Social media marketing will involve effective marketing using online platforms such as Facebook, Instagram, Snapchat, Twitter or Pinterest (Tuten Solomon, 2017). This would be successful as the resort already has a strong brand name and a history of over 25 years in the business. MHR could share pictures of the hotel rooms on Pinterest and Instagram. Whereas customer attraction, engaging and communication could be conducted using Facebook tags and Twitter hashtags. Social listening forms a very important part of social media marketing. This involves the procedure of being aware about what is being spoken about the brand at all times (Lieberman, 2014). The marketers must make sure that twitter and Facebook mentions are taken seriously, grievances are immediately addressed and compliments are positively reverted to. Tentative Budget In the span of one year it is important the brand awareness is created and the positioning of the resort is perfect in the minds of its consumers. Therefore it is crucial to have set targets for all the channels of the IMC plan. The response and the effective of each channel will result in a different target of consumers at different stages, which is why all the channels must be equally catered to and effectively utilized to reach out to a larger consumer base (Luxton, Reid Mavondo, 2015). IMC channel Target Approximate Budget allocated ($1000) Billboards 1. Total 472 billboards in the island (Total area of the island is 4725km square) 2. Change billboard design every 2 months. 700 Travel agency tie ups Tie up with the 10 leading travel agencies of Lombok as well as 5 leading agencies of Bali. 300 Facebook 20k followers and over 1095 posts (365*3). 350 Instagram 10k followers and over 400 posts 200 Twitter At least 50k followers and over 1825 (365*5) tweets. 450 Monitoring and Evaluation of Program Monitoring and Evaluation (ME) of program is important to develop before starting on any monitoring activities in order to clear a plan for u References Duncan, T. (2005). Principles of Advertising IMC. Chicago, IL: McGraw-Hill/Irwin. Chicago (Author-Date, 15th ed). Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., Tapp, A. (2013). In Social Marketing. Harlow, United Kingdom: Pearson Education Limited. Eckerson. (2016). Message Strategy. Retrieved from: https://www.eckerson.com/articles/why-your-message-strategy-is-so-important Marketing Solutions. (n.d.). The situation: Situational analysis. Retrieved from https://vwmarketingsolutions.ca/wp-content/uploads/2015/12/Chapter-4-The-Situation-Situational-Analysis.pdf Weilbacher, W. (1984). Journal of Advertising. New York, NY: Macmillan Publishing Company. 14:4. Has to be on the same level as Recommended IMC. Use this as template IMC objectives, not marketing plan

The Wild West in the 1800s Essay Example For Students

The Wild West in the 1800s Essay Sanitary conditions in the West were practically non-existent. In the cities, horse manure covered the streets. Housewives emptied garbage, dishwater, and chamber pots into the middle of the city streets where free-roaming pigs devoured the waste. The pigs left their urine and feces on the streets. It was not easy to wash clothes. Many people had clothes splattered with manure, mud, sweat, and tobacco juice. Privies, or necessary houses were often to close to the homes with a very noticeable odor on hot and/or windy days. If a family had a kitchen, all the members washed at the sink each day, without soap, rubbing the dirt off with a coarse towel. Eventually, many cold bedrooms had a basin, ewer (pitcher), cup, and cupboard chamber pot. Bed bugs and fleas covered many of the travelers beds. Isaac Weld saw filthy beds swarming with bugs. These insects followed the travelers, crawling on their clothes and skin. Alcohol consumption was at an all time high at the late 1820s. Elbridge Boy den, architect and builder, said that alcohol was used as commonly as the food we ate. It was a symbol of hospitality and fellowship. Drinking and fighting (a knock-down) went together. The violent fights involved gouging, in which a person looses an eye. We will write a custom essay on The Wild West in the 1800s specifically for you for only $16.38 $13.9/page Order now Early America was sexually active. One third of the brides were pregnant on their wedding day. Sexual relations were a part of courtship. Bundling was the custom that allowed couples to sleep on the same bed without undressing. Erastus Worthington, a local historian, noticed the custom in 1828, of females admitting young men to their beds, who sought their company in marriage. In large cities, prostitution became more common and was priced according to location. Tobacco usage was wide spread because it was cheap, homegrown, and duty free. Short, thick, clay pipes were used, although snuff and powdered tobacco were inhaled. Longer and slimmer stems on pipes appeared. Cigars or segars from the Caribbean were smoked to show off. These cost three cents each. The most disgusting habits were chewing and spitting. Spittoons were provided, but mostly ignored. The floors of public buildings and courthouses were decorated by a mass of abomination.Yes, the West was wild, but also dirty and disgusting. Everything you need to know about american history: Page 60 35